![]() In the diagram below, Manōkalanipō (Alpheratz, in the Great Square of Pegasus) and Polo‘ula (Caph in ‘Iwakeli‘i, or Cassiopeia) align on the meridian, which intersects the horizon line perpendicularly at North, after passing through the North Celestial Pole (NCP). This exercise is a collaboration of The Meridian Star, the School of Journalism and New Media at the University of Mississippi, and the MPA Education Foundation.Īlexander Gould, the author of this column, is publisher of The Meridian Star.Meridian Pointers to North Meridian pointers to north are pairs of stars that cross the meridian together and point down to North on the horizon. Second, by documenting our journey, it will lead to greater discussions and debates in more media company offices, which can be the catalyst to their future success. As we start this process, I don’t know if we will find the answer by the end of the semester, but I do feel confident in two things.įirst, this group of young people will give us a fresh perspective we need. Since our question is applicable across the Mississippi Press Association, and arguably across the United States, we will be documenting the process throughout the semester. Becker’s class will be focusing on developing marketing strategies for The Meridian Star, focused on the objective of improving how area businesses perceive us. ![]() The class has divided itself into several “ad agencies” and all of them have taken The Meridian Star on as a client. Her campaigns class is the capstone course of the Meek School of Journalism and New Media’s Integrated Marketing Communication (IMC) degree program. I recently had the pleasure of traveling to Ole Miss to meet with Ann Day Becker and her campaigns class and pose that very question. When all our time and resources are focused on expanding our advertiser’s business, how do we move from physical newspaper to media company in our business community’s eyes? Of course we have our print newspaper, but we also have a robust website, a total market coverage (TMC) paper, and in many cases, a magazine.įor many of us, we are expanding our media companies to include a suite of digital marketing services. Many of us are not just operating a newspaper, we are operating a media company. This piece was originally published on the Mississippi Press Association website.Īlexander Gould (foreground) and the campaigns class at the School of Journalism and New Media. ![]() For more information on this project, contact Alexander Gould, publisher of The Meridian Star. They are students in the Integrated Marketing Communications program at the University of Mississippi School of Journalism and New Media. Once we identify the root problems, we can then recreate the brand image of The Meridian Star by taking the right steps toward a specific solution.īy Darby Frisbie, Kedrick Smith, Molly Chain and Hayley Day. Luckily, we will be able to clearly see through our research if these hypotheses are actually contributing to the main issues of The Meridian Star. We have assumed that the lack of visibility of staff in the Meridian community and the dated design and delivery of the paper are a few problems that have resulted in these issues. We hope to gain insights that haven’t been brought to light such as: “What is preventing local residents from engaging with The Meridian Star?” and “What would make the publication and its services the most attractive to Meridians?” ![]() With closer research and proper surveying, we believe we will be able to accomplish the repositioning of The Meridian Star. By the end of this class, we hope to help The Meridian Star reach as many people as possible by using this information to develop effective marketing recommendations. We have provided surveys for residents and businesses to gain this information. We also want to learn what kind of services might add value. We also want to figure out the type of information people want to read about and recommend how The Meridian Star can put more of that information out there. We have come up with different ideas and strategies for making it easier for people in the Meridian area to access relevant information at their convenience. Ole Miss students (from left) Darby Frisbie, Kedrick Smith, Molly Chain and Hayley Day are simulating an integrated marketing communications agency, gaining real-world experience by developing a promotional plan for brand awareness and expanded services of The Meridian Star.įor our generation, the ways people get news and information is different from how they did in the past. ![]()
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